Using the Lewis and Hofstede models
There are differents models that allow us to define the characteristics of the cultures of the countries, one of these models was created by Richard Lewis, a British linguist. In his model he divides the countries into 3 categories or cultural types, which are: linear active, multiactive and reactive. Another model that allows differentiating cultures is that of Geert Hofstede´s theory of the 6 cultural dimensions, which are, power distance, individualism, masculinity, uncertainty avoidance, long term orientation and indulgence.
LEWIS MODEL
According to the image, the South Korean culture can be identified as reactive, this means that it is a culture known for listening to the opinion of the other person, rarely there are discussions or interrupting the other person, on the contrary they listen and establish their position after having waited the necessary time. In addition, reactive cultures are introverted and are experts in non-verbal communication because the gestures they used are very subtle. A person from a reactive culture thinks silently and seeks to give intelligent and well-formulated arguments.
HOFSTEDE MODEL
Power Distance: With a score of 60, South Korea is identified as a slightly hierarchical society. This means that the people accept a hierarchical order in which every one has a place and does not need more justification.
Individualism: South Korea with a score of 18 is considered a collectivistic society. Loyalty is very important along with the responsibility asumed by the members of a group.
Masculinity: With a score of 39 South Korean culture is considered a Femenine society. In this category the countries focus is on working in order to live, managers strive for consensus, people value equality, solidarity and quality in their working lives.
Uncertainly Avoidance: With a score of 85 South Korea is one of the most uncertainty avoiding countries in the world. This means that they maintain their rigid codes and rules of behavior.
Long Term Orientation: In this dimensions the South Korean culture has a score of 100, which represents that it is a long term oriented society, being guided by values and good practical examples. Which means that in this society people always think in the long term and plan for it.
Indulgence: With a score of 29, South Korean society is shown to be one of restraint. Low score shows a restricted and pessimistic society and they don´t put much emphasis on free time and the gratification of their desires.
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